Manchester City has entered into a new multi-year partnership with Betway, a leading global online betting and gaming brand. To mark this significant deal, Ferran Soriano, CEO of City Football Group, and Neal Menashe, Super Group CEO [Betway’s parent company], will participate in the iconic NYSE bell-ringing ceremony as part of the club’s pre-season tour.
Manchester City are pleased to announce a new multi-year global partnership with leading online betting and gaming brand, Betway 🤝
— Manchester City (@ManCity) July 26, 2024
The agreement will see Betway become the Manchester City Football Club’s Official Global Betting Partner from the start of the 2024/25 season. Man City joins Betway’s impressive sports sponsorship portfolio, which includes teams from the Premier League, La Liga, NBA, and more.
What the Partnership Means
Ferran Soriano, City Football Group CEO, expressed his enthusiasm: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space, and we’re excited to work together throughout the partnership.”
Neal Menashe, Super Group CEO, added: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Together, Manchester City and Betway will engage in various activities and content opportunities, further enhancing fan engagement. This partnership also emphasizes a commitment to responsible gambling, with initiatives to educate and support players and staff on betting integrity.
